The Indian Startup Dream- Can we all grow 200x?
Microsoft led to the evolution of the computer Era. Where every third 90’s kid dreamt of becoming Bill Gates, Amazon took over today’s millennials.We all want to one day be Jeff Bezos, probably develop something, grow and either exit or operate as the global giants.
But the problem arises when we don’t know how to scale. We start with an enthusiasm level of 1000, plateau down to 500 within the first few months of launch, reach a level of 100 while struggling for funding and eventually shut operations with little or nope from anywhere, And then we look at those companies who grow and are sustainable, those funded by the top PE’s, those that achieve exorbitant valuations and in the future grow inorganically with presence globally.
The question that arises is that what did they do differently that we didn’t or were they just lucky?
As much as I would like to believe that these companies just turned out to be lucky, the hard truth is that being lucky is not going to make you grow 200x.
Why Startups fail?
Most of the startups start off really small, grow over 20% MoM but fail within the first year of operations. We, as founders believe that we are solving a problem that almost everyone faces but the truth is are we actually?
For example, most of the startups are based on ideas that have already been worked upon but which we feel still hold a lot of scope. The question that arises is, “Are we really solving any problem?”
Most of the times we are just adding features, infact fancying the already solved problems. For example, There are a lot of companies in the compressed juice segment but if a new company comes up that also adds say chia seeds to the already compressed juices, will that actually solve any problem? Not really!. It will just add some features to the already existing solution.
The other problem that arises is that most of the time we don’t know our addressable & targetable market. We try to address everyone & in the end end up with nothing. It’s almost like sailing in multiple boats at once that end up sinking at the end.
Adding on to my previous example, if I were to think of also producing preserved juices just because it’s a supplementary product, I would end up with nothing because at one place I am catering to the health conscious set of people who do not have the accessibility to fresh juices, and on the other hand, I am also thinking of the other group that doesnt care of the sugar content & other health stats, unclear of the target market & audience.
When we start a company, we believe it’s our baby, we believe that we know the best for our company and want minimum or no interference from anybody, be it a more experienced person, somebody who has been through the phase our company is about enter and has gracefully handled all the hurdles, giving rise to the giants of today.
What one really needs is mentorship from an experienced person so that one can smoothly execute his billion dollar idea to a company scalable multifold. This is one of the major reasons founders of relatively new startups are interested in gaining insights from the founders of already grown companies.
We at Jugnoo want to incubate companies that have a million dollar idea, are generating revenues and want to leverage our expertise in their growth process.
Through JCurve, our investment arm, we invest & aid in the growth of early stage companies that can leverage our professional and strategic expertise.
For any queries on JCurve, Please visit https://jcurve.co/.
You can also apply for our incubator program at